Popular hashtagged words often become trending topics -- which are topics so many people are talking about that they are a "trend. By default, Twitter tailors these trending topics to you based on your location and whom you follow. If you want to change the location Twitter uses to tailor your trends, you can do so by clicking "Change" to the right of "Trends. Twitter's native "trending topics" is limited to only a few hashtags, so if you want to find more outside of trending topics and you don't know what to search for, consider using Advanced Search to browse tweets, or a third-party application like Trendsmap.
Along with hashtags for events, campaigns, and promotions, there are these unique things on Twitter called Twitter Chats. I like how Buffer explains them : "Imagine a business networking event -- but without a dress code and with a keyboard instead of a bar.
There are Twitter Chats about pretty much everything, from marketing to personal finance to affinities for cats. If you're looking for Twitter chats to engage in, check out TweetReports' Twitter Chat Schedule , which you can toggle by date, hashtag, and topics like writing, social media, and so on.
You can also submit your own Twitter chats to be considered. Like on Twitter, a Facebook hashtag ties the conversations of different users into one stream. But unlike Twitter and Instagram, where many people have public accounts and their posts can be seen by anyone, most people's Facebook posts and accounts are private.
This means that even if individuals are using hashtags, they aren't searchable. The result? The hashtags you can search for on Facebook tend to be published by influencers, brands, and publishers, rather than by individuals.
Here's what a hashtag stream on Facebook looks like, using MotivationMonday as an example:. To use a hashtag on Facebook, all you have to do is publish a Facebook post to your Page or timeline that includes the hashtag. Be sure your post is public if you want people other than your Facebook friends to be able to find it. To make a Facebook post public, click on the button to the right of "Post" and choose "Public" from the dropdown menu.
Once you publish the post to your Page or timeline, the hashtag becomes a clickable link, which takes folks to the hashtag page. Here's what a Facebook post with a hashtag looks like:. If you already know the hashtag you want to search for, there are two main ways to search for it: a simple search or by typing it directly into the URL. You can also search for a hashtag by typing it directly into a URL like so: facebook. So MotivationMonday can be found at www.
Note: This is currently only available in English in select countries. The articles and hashtags Facebook shows you are based on a number of different factors , including engagement, timeliness, pages you've Liked, and your location.
While most trending topics on Twitter are mostly hashtags, this is not usually the case on Facebook. You'll see that none of the trending topics below are hashtags:. An Instagram hashtag ties the conversations of different users into one stream, just like on Twitter and Facebook. If Instagram users who aren't otherwise connected to one another talk about the same topic using a specific hashtag, their posts will appear in the same stream.
Here's what a hashtag stream on Instagram looks like -- again, using MotivationMonday as an example:. Notice the user interface on Instagram's hashtag stream is much simpler than those on Twitter and Facebook. Do you know how to use hashtags? How about how not to use hashtags? Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
A hashtag is a word or phrase preceded by the pound symbol. On social media, it serves as an indication for users and algorithms that a piece of content relates to a specific topic or belongs to a category. Hashtags help make content discoverable in on-platform searches and, effectively, reach more people. The pound symbol on your keyboard—also called an octothorpe— was initially used to mark numbers. They were first used as hashtags in the summer of by Chris Messina. As in barcamp [msg]?
Since then, the use of hashtags, their reach, and their effectiveness has only grown. Hashtags are a way to connect social media content to a specific topic, event, theme or conversation. Hashtags are effective on other social media platforms too. Find more details on how to use hashtags for each platform below. Including hashtags in your posts means taking part in a conversation happening on that social media platform.
And most importantly, it makes your posts visible in that conversation. Creating a branded hashtag can be an effective way to promote your business and drive conversations. It has universal appeal, and was one of the most-used hashtags by Canadians in the first half of WeTheNorth pic. This contest encouraged followers to purchase Cheerios products and also spread awareness of the brand by posting photos on social media. Hashtags are a handy way of grouping and categorising tweets, and they help people follow topics in which they're interested.
Anyone searching for a specific topic can find relevant tweets immediately rather than having to scroll through their Twitter feed. Twitter's research found that tweets with hashtags increased engagement - clicks, retweets, favourites, and replies - for individuals and brands:. You can use a hashtag whenever you're referring to a specific topic.
For instance, you could use hashtags for:. Don't use hashtags in your adverts if you're trying to drive traffic to your website. Twitter found that adverts without a hashtag or mention generate 23 percent more clicks. Unsurprisingly, their best practice states:. Avoid hashtags or mentions in your copy so that your audience does not click away from your ad. Now you know the what, why, and when of hashtags , let's see how you can incorporate them in your posts.
There's no point in using a hashtag if nobody is searching for it. To help you find trending and popular hashtags for your tweets, utilise these tools. On the left-hand sidebar under your profile, you'll find a personalised list of the Top 10 Trends :. If you don't like what you see, you can click on 'Change' to select another location:. Hashtagify is a brilliant tool for finding both trending and popular hashtags.
It allows you to discover the best hashtags to reach your audience, gives you custom suggestions, and helps you find your influencers and competitors.
Other useful insights include the top countries and languages using the hashtag, to help with geo-specific messages. Plus, there's a Tweets Wall with a snapshot of current Tweets using the hashtag. The premium plans offer more features and data including an extended list of the top influencers, hashtag suggestions for your posts, plus the option to bookmark your favourite hashtags. Trendsmap shows you the latest trends from Twitter, for anywhere in the world. Click on a word or a hashtag on the map, and you'll get results for that location.
For example, clicking on the word 'rescued' in Canada displays the trending Calgary results for the heroic Thailand cave rescue :.
Move the map over to the UK and click on WorldCup to see all the latest trending tweets on the football world cup taking place in Russia:. See how Billboard uses the Grammys hashtag in the following Tweet to create a discussion around the event. Celebrate holidays and notable days Use Twitter hashtags when celebrating a national Thanksgiving or global holiday EarthDay with your community.
In addition to highly significant and important holiday, you could join in on the fun with lesser-known celebrations such as National Pancake Day or National Emoji Day. Be sure to make the most of celebrations that are highly relevant to your product. We hope everyone gets to enjoy a burger today! You deserve it. Happy NationalBurgerDay! This could be through a hashtag for a certain marketing campaign or even a hashtag for the product itself.
You could also create a branded hashtag campaign to collect user-generated content and drive even more visibility around your brand. We look forward to discussing hot social media news topics with you every Wednesday.
Connect with pop culture trends Twitter is a conversation hub, especially on pop culture topics. So if you decide to join in on those conversations, using a relevant hashtag for the topic will help your Tweet get some visibility. Hop in the stream now! Social media crises can happen even when you think your Tweet was on par with the topic. Make sure you understand the topic before you post. A lot of the major Twitter hashtags involve weekly challenges and trends, such as ThrowbackThursday, MondayMotivation, etc.
And when showing your support for a cause, use Twitter hashtags to gain more visibility. See how they used StopHateforProfit in the Tweet below, for example. Facebook, Inc.
0コメント