If there is an opportunity to expand your reach and spend less of your add budget, perhaps you will want to start allocating some of your funds toward Bing Ads. Are Bing ads worth it when considering the cost? The custom nature of PPC ads and the ability to set your budget means that you can spend as much or as little as you want.
Bing ads are known for having higher click-through-rates for shopping and financial services search verticals than their competitor Google. Because Yahoo and MSN offer financial reporting resources and ads in those verticals, they are able to reach a highly interested audience which means higher engagement and higher CTRs. As with everything else, the better your Bing advertising campaign is optimized, the better your click-through-rate CTR.
This is yet another area where performance is tied to maintaining, adjusting, and running a campaign with expertise and by using data to finetune your ad campaigns. Bing PPC ads tend to have higher engagement and post click landing lading pages that they are sent to, however the average conversion rate across all industries is around 2.
Again, these conversion rates are an average across all industries so depending on yours, this number may be higher or lower. Justifying the value of your Bing ads campaign can be easier by tracking metrics in the Microsoft Advertising interface. Bing gives users the Conversion Goals Page to track conversion, conversion rate, revenue, cost-per-acquisition CPA and revenue on ad spend.
Bing ads have a number of targeting capabilities including in market, location, day of the week, gender, age and more.
The LinkedIn profile targeting option allows you to market or advertise to specific individuals or companies. This is extremely helpful if you are practicing account-based marketing. You can also choose to not display your ads on desktops to focus more on mobile users.
Although Bing makes up a small percentage of the world market share, Bing ads are still reaching millions of people.
Ad extensions appear under your ads. These extensions help your audience engage directly with you and join conversations with your brand. Bing Automated Dynamic Product Extensions let you automatically showcase product offerings with their prices alongside your search ad. Back to Blog. Don't forget to check out our resources section!
What Is Bing Ads? Here are some examples, in no particular order: Bing allows you to assign different time zones to different campaigns. This makes complex ad scheduling strategies easier to manage in Bing, especially if your campaigns are targeted internationally.
With Google, you set your network, location, ad scheduling, language, and ad rotation settings at the campaign level. Certain purchases require a longer and more involved research process. In doing their due diligence for these larger investments, consumers are more likely to search across platforms like Bing. Lastly, knowing your audience and who you are targeting in your ads is always important.
Of course there is overlap across Google and Bing, especially when it comes to topics that require a great deal of research. Approximately 60 million people do search on both platforms, but another 63 million unique users search on Bing and are unaffected by Google Ads entirely.
So does Bing matter? For some, Bing could represent a great opportunity to reach a slightly different demographic at a very reasonable relative cost. For others, it might not be worth the time or money. The purpose of spending money is to funnel interested buyers to your website. How can you know which digital marketing platforms will actually create the best return on investment? Here are a few reasons to think about managing your digital marketing strategy through Bing.
One of the reasons many people advertise with Google Ads is because of the overwhelming market share. More people advertise with Google than any other digital marketing platform. However, that does not necessarily translate into value. Since fewer people advertise with Bing , you can often get similar rates of ad exposure for less money.
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