Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Performance Performance. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics Analytics. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Advertisement Advertisement. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others Others. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies.
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
This is a BETA experience. You may opt-out by clicking here. More From Forbes. Nov 10, , am EST. Edit Story. Feb 11, , am EST. Opinions expressed are those of the author. Small Business. Follow me on LinkedIn. Writers and editors often start as assistants, performing fact-checking, doing research, or copy editing along with clerical tasks.
News reporters often start by covering local community events or criminal cases and advance to reporting regional or national news. Writers and reporters can advance to editorial positions, but some choose to continue writing and advance by becoming nationally known experts in their field.
A college degree is preferred for most advertising, sales, and marketing positions that require meetings with clients. Courses in marketing, communication, business, and advertising are helpful.
For those who sell over the telephone, a high school degree may be sufficient. However, more important for success are excellent communication and interpersonal skills. Those in advertising and sales must be able to get along with others, as well as be self-motivated, well-organized, persistent, independent, and able to handle rejection.
Enthusiasm and a sense of humor also help. These workers advance by taking on bigger, more important clients or by going into management. Production occupations. Most prepress technicians and printing machine operators learn through a combination of formal education and by working alongside experienced workers.
Although a high school education is sufficient for entry-level printing machine operator jobs, taking classes in printing techniques or getting an associate degree at a postsecondary institution will enhance one's credentials and make it easier to find a job. This is particularly true for those interested in prepress work. Computer skills and familiarity with publishing software packages are important because prepress work and printing are increasingly computerized.
Training on new machines will be needed throughout one's career. Advancement usually comes by working on more complex printing jobs or by becoming a supervisor. Employment in publishing is expected to decline as newspapers continue to lose subscribers and jobs, but book, periodical and directory publishing remain stable.
Keen competition can be expected for most job openings for writers, editors, and reporters, particularly with nationally known publications. Employment change. Over the period , wage and salary employment in publishing, except software, is projected to decline 19 percent, compared with 11 percent growth for all industries combined. Books, newspapers, and magazines will continue to be needed to keep people informed and entertained, whether published in print or through electronic media.
However, efficiencies in production, declining newspaper revenues, and a trend towards using more freelance workers will cause overall employment to decline. Newspaper subscriptions and advertising revenues have been declining for many years as more people turn to television and the Internet for their news. Also, mergers in the industry that make newspapers more efficient allow reporters and advertising sales agents to write stories or sell advertising for several newspapers, or even several media outlets, at once.
Efficiencies will be particularly apparent in the printing plants. As a result, employment of prepress technicians and printing machine operators is expected to decline because fewer will be needed to operate the new computerized equipment. Newspapers will increasingly use temporary workers, instead of full-time employees, to fill open positions in distribution. All of these factors will cause newspaper publishers to shed jobs as they try to reduce costs to make up for declining revenues.
Over the next decade, employment in periodical and book publishing, along with miscellaneous publishing, also will decline. Although demand for the specialized information traditionally provided by these publishers will increase, much of this demand will be met by information provided solely over the Internet.
Many magazines and other publications will continue to be published in both print and electronic formats, but some will switch to publishing only on the Internet, while many new publications that are created will choose to publish only on the Internet as well. Job prospects. The need for workers in the publishing industry usually varies with the economy. When the economy is depressed, advertising declines, and publishers look to cut costs and personnel. In addition, State and local governments cut back on spending on books for libraries and, to a lesser extent, for schools.
The best job opportunities in the future will be for those who have good computer skills and are trained to work in multiple mediums. Most newspapers and magazines, in particular, now have Web sites that must be regularly updated as the content on the sites continues to expand.
Some publishers will require additional writers, reporters, and editors to update content on a Web site, but most of the work will be done by the writers and reporters themselves. The sites also need webmasters, designers, and other computer experts to maintain the sites. In addition, production of e-books is likely to expand and grow in popularity over the next decade, requiring workers skilled in incorporating graphics and other digital inputs.
Job opportunities will vary among occupations. However, one can expect keen competition for most writing, editing, and reporting jobs in this industry, which attract a large number of applicants, especially at nationally known publications and large metropolitan newspapers. Writers with specialized knowledge, such as finance or the arts, and those who can write on subjects appealing to minority and ethnic readers, will have better job prospects due to the growth of publications appealing to those audiences.
Job openings for advertising sales agents will arise as turnover in this occupation is generally high, and new workers are always needed for these jobs. Advertising sales agents who have a bachelor's degree and direct sales experience will have the best opportunities. Industry earnings. Average weekly earnings for workers in the publishing industry varied by type of publication. Writers, editors, and reporters working on major metropolitan newspapers, or those with technical expertise writing for specialized magazines, usually have the highest salaries.
Advertising sales representatives usually earn a base salary plus an amount based on sales. Wages for selected occupations in publishing appear in table 3. Benefits and union membership. Writers, reporters, and editors who cover foreign affairs or other international news may enjoy extensive paid travel or reassignment to other cities in order to better acquaint themselves with their subject matter. Photographers also find it necessary to travel in order to capture their assignments.
Those in publishing who choose to freelance are not provided with medical insurance or retirement benefits by those who buy their work. The Newspaper Guild-CWA is the major union representing most nonsupervisory employees in the newspaper industry.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. Desktop publishers use computer software to design page layouts for items that are printed or published online. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Photographers use their technical expertise, creativity, and composition skills to produce and preserve images.
Others book speaking engagements, develop course franchises, sell merchandise, and seek out other sources of revenue. Ambitious authors raise the bar, inspiring and sometimes intimidating other authors.
Readers are a tricky bunch to please. They may gripe about a story element that is transparently stated or editorial decisions that fall within the boundaries of genre; they may even penalize authors for perceived moral transgressions e. Cultivate the readers who will. It takes a long time to get paid, and income is sporadic. The industry pays advances for a reason. The editorial cycle relegates authors to long waits before their first royalty checks arrive.
And even when money is rolling in, bigger checks come with new releases; sales taper off as books age. Advice: Build financial scaffolding designed to weather inconsistent income patterns. The intangibles make the struggle worth it. If all of this sounds terrible, just wait until a fan writes you an email telling you how much your book meant to them, or until a mega-author sees your work and says something kind.
The intangibles will come, and they make up for a lot. The Millions. More from pw. The Best Books of
0コメント